These 6 dimensions are: brand salience, brand performance, brand imagery, consumer judgments, consumer feelings and brand resonance.
The model describes six dimensions of 'brand-added value', defined by Keller as 'The differential effect that consumers brand knowledge has on their response to the marketing of that brand'. The six dimensions of Keller's Brand Equity Model
When you have strong brand equity, your customers will buy more from you, they'll recommend you to other people, they'll be more loyal, and you're less likely to lose them to competitors. Type of customer experiences around your brand, so that they have specific, positive thoughts, feelings, beliefs, opinions, and perceptions about it. The CBBE Model is based on the branding idea that in order to build a strong brand, you must shape how customers think and feel about your product or brand (see: Positioning).
The Customer Based Brand Equity Model (CBBE) by Kevin Lane Keller describes the process of building a strong brand. The Customer Based Brand Equity Model (CBBE) by Keller? Meaning. Welcome! Everything about Brand Equity (CBBE):